Enrollment By Design is offering an innovative and fresh approach to strategic enrollment planning, marketing and outreach, budget modeling, and strategic space planning.

This is a new paradigm for planning in higher education that utilizes an integrated approach to planning that draws upon a combination of traditional strategic planning, design-thinking, and various other data science techniques to help your institution realize its aspirations. We do not supplant one approach with another, but draw upon variant traditions to inform our holistic approach as experienced planners and designers. The ultimate goal is practical and includes our helping to enhance current organizational capacity in a way that is accountable, data-driven, and results-oriented in addressing their most pressing issues.

We work with experienced executives and practitioners from a diverse array of institutions of higher education and government sectors to ensure we bring forth the expertise that is required “when needed” and do not maintain a salaried group of bench warmers that we array into project work that they are not really fit to undertake.

Enrollment Planning Strategies that Are More Comprehensive and Integrated

The current 21st century education landscape is volatile, uncertain, complex and ambiguous (VUCA) and many institutions are employing solely traditional linear modes of problem solving to address very complex, non-linear planning and innovation needs. This is exactly the right time for organizations to embrace complimentary approaches to traditional planning modes. Enrollment By Design has structured a more holistic planning process to facilitate your process improvement, analytic, modeling within the enrollment, marketing, and academic planning areas of your organization.

Our hope is that we can work with your team(s) to instill an optimistic and energetic approach to problem solving that leads to innovative thinking within your organization.  We can help you create stronger service delivery mechanisms, recruitment and outreach approaches, financial aid and budget models and academic and co-curricular offerings that resonate with both your potential and current students, thereby intentionally building mission-based brand loyalty and demand for continuing education and alumni engagement.

We hope to enliven your team and co-construct an approach to their work that ensures a student-centric ethos that is comfortable with iteration and discovery-orientation. Such an environment will offer a means to evolving the organization toward a collective mindset that continually and purposefully cultivates and values creativity and innovation beyond the planning-team and furthering the goal of solidifying a sustainable financial foundation.

Enrollment by Design’s process will provide help your team clarify the opportunities available to the enrollment, academic and student success functions. If you are interested in more than modeling and financial aid leveraging (we do this as a core business, but do so much more), we can support you through a problem framing and emergent thinking process that allows the design and core functional groups to work through a common understanding of both the challenge and possible solutions– together.

What are Key Concepts and Process?

Key Concepts

Some of our concepts – envisioning, problemscape (external competitive and internal and external cultural landscape), collaborative integration, innovative praxis, prototype development and paces are part of a toolbox that we draw upon to ensure we can jointly ensure collaborative pursuits ensue between design, marketing, systems and operations.  This helps ensure we create a powerful platform to both support incremental improvements (reduction in time to launch, increased ROI/margin, better services and market mix) and to drive innovation and change where required. The by-product of this work is stronger more nimble teams all working toward innovative praxis which results in stronger outcomes for the organization.


To help innovate and grow programs and services, our engagement and visioning processes will help you dig deeper into your “user-needs” and uncover critically valuable insights into their perspectives on your services, programs and outreach strategies rather than only pursuing the more conventional approaches of defining a potential market and trying to fill it in a forced manner.


We undertake with you a very careful review of external competitive forces, potential markets and the internal and external cultural landscapes of your organization and/or functional areas.

Collaborative Integration 

We review the internal and external forces noted above in relationship to your internal structure, governance processes, communication strategies, tools and technologies looking for key mis-alignments as well as opportunities to leverage disparate elements toward realizing a more integrated strategy.

Innovative Praxis

We assist you in assessing opportunities for “re”-aligning your internal culture (or functional workstreams) with the external brands(s) you offer and/or services provided via key optimization techniques (e.g., analytics, modeling, cognitive computing) and capacity building strategies.

Prototype Development

This is step is where you visualize and assess early prototypes (affirm or disconfirm) and prepare to launch.


This is where you implement your prototypes and ensure they are optimized for creativity, agility, efficacy and innovation.
Design-Thinking Charettes (DTCs)

The facilitative approach we use to promote innovative ideation and action planning processes is a charrettes framework along with a set of related meeting protocol(s).  The goal is that this will aid your institution in ensuring there is both adequate space to ideate using design-based thinking protocols and the requisite tools are available to assist your team deeply engage problem contexts and innovate solutions to address the complex challenges they face daily. For more on a history of charrettes, please visit https://en.wikipedia.org/wiki/Charrette

The first interview is with you! Connect with us today and let us learn a little bit more about your institution and your challenges. We’ll map a well-designed approach and get you on the road to innovation.